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Mar 30

Here’s a cool new plug-in for Final Cut Pro that makes the task of syncing multiple cameras without timecode easy.  In the age of consumer and pro-sumer HD camcorders this looks like it could be a real winner if shooting any project or event with 2 or more cameras.  From Singular Software it’s currently in beta and a free download.

Mar 16

According to an AppleInsider post here  we can look forward to updates around NAB time. Well all I can say is it’s about time!  With AVID and Adobe actively upgrading and developing their NLE software , Apple has fallen behind in features.  The last major upgrade to Final Cut was almost 2 years ago.  A lifetime in software years.  The rumors also includes updates to Shake and Final Cut Server.  Got my fingers crossed this rumor comes true.


finalcutstudio21

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Mar 09

Here’s a really nice look at the Apple ProRes codec that we are now adapting as our own.  According to Gary Adcock’s tests, there are very few instances where using the HQ version is necessary.  Click here to read his entire post. Bottom line… great looking video at very small data sizes.

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Jan 08

Can’t take credit for this one and it’s been around for a long time but it’s new to me.  Thanks to MacOShints.com for this great tip.  I tried it in YouTube and Vimeo with success.  Didn’t work for Hulu however.  Sure it will work for most video sharing sites.  With YouTube HD files make sure you’re watching the video in HD before downloading.  Also, some files are downloaded without and extension so you may need to add the .flv extension once downloaded.  So here’s the magic tip below….

If you’re using Safari, there’s an easy way to download YouTube videos. Open the page with the movie and press Command-Option-A, which shows the Activity window. If you’re also loading other sites, you’ll see a list of them: scroll until you find the YouTube page and click on the arrow to show details about what is being loaded. 

You will certainly notice an element whose size is over 0.5MB (most of the time, over 5MB). Double-click on it (even if it is still loading), and Safari will download it. When the download is over, navigate to the file in the Finder (which will probably be called get_video) and add the extension .flv to its name. Now you can play it with VLC or with QuickTime (only if you have Perian installed). 

Dec 21

This post from Larry Jordan’s monthly newsletter explains why when viewing DV or DVCPro50 quicktimes the image looks so soft.  Seems there’s a setting in quicktime to display these codecs in high quality.  Mmmmm….interesting and I did not know that.

IMPROVING EXPORT QUALITY

Paolo Raho sent in a question I’ve been getting a lot recently:

I’m very familiar with all of your tutorials, and I know for the highest quality it is always recommended to export the sequence under the settings in which the footage was shot and captured. I was reading a couple of forums lately and they were discussing the idea of exporting a DV sequence as 8 or 10 bit uncompressed; a process that would yield a higher quality image, specifically for text and graphics. I wanted to get your opinion on this, whether there was any truth to it.

And one other question along the same lines, let’s say I have shot and captured in DVCPRO HD, and exported a sequence under the same settings, has my exported movie suffered any quality loss, or has it remained identical to the captured footage? That is to say, does exporting, even under the correct settings, result in an quality loss?

Larry replies:Paolo, Damon Jamal echoes your questions with his own:

Can you explain:

1) why when exporting using animation or prores the resulting quicktime movie looks better and

2) why that doesn’t matter?

Also you wrote to export as quicktime using current settings but if your sequence is set to prores (for example) then wouldn’t that result in what I wrote above in #1?

I’m just a little confused, so I would appreciate it if you can shed some light on this…

Larry continues: Here’s the basic problem. As Martin Baker describes in the Update below, on many systems DV is SAVED at high-quality, but not DISPLAYED at high-quality.

Here is an example. The image on the top is a portion of an exported DV clip displayed in QuickTime, the image on the bottom is the same portion using the Animation codec. Clearly, at this level, the Animation codec is FAR superior.

But, let’s run both of these through Compressor and check the compressed images. Now, the two variations look very, very similar. (Both of these sets of images were further compressed into JPEG from Photoshop using the Maximum quality setting. - so some additional quality loss has occured.)

Again, the difference is that DV requires a hardware chip for high-quality display in real-time. Compressor contains all the necessary algorithms to properly compress the image, but it can’t do so in real-time. For this reason, be sure to make your quality decisions after a file goes thru compression, and not before.

So, to answer your questions more specifically:

1. Is it better to export as 8 or 10 bit uncompressed? My feeling is that if you are shooting DV, no. If you are working with 8-bit or 10-bit source material - yes. The problem is that DV does not display at high quality on a Mac monitor. For this reason, people assume that the video is poor quality. This is a display issue, not a video quality issue.

I’ve done a test where I export DV footage using the Animation codec - the highest quality SD codec on the Mac - and the DV codec. I compressed both and compared them. To the eye, the compressed versions were identical. The intermediate versions looked significantly different - DV looked far poorer than the Animation codec. But after compression they looked the same.

2. Does DVCPRO HD change? Well, that depends. If you are adding effects, transitions, or something requiring rendering, then, yes, the video is being altered from its original state. On the other hand, that’s why you applied the filter in the first place. As to whether that’s a quality “loss” that depends on the filter you added - I would suggest that a color correction filter, properly applied, will make the clip look better.

If you are simply putting the video to the timeline and not adding effects what you get out is the same as what went in.

UPDATE - Dec. 18

Martin Baker, from Digital Heaven, wanted to clarify this a bit more, so he wrote:

It’s not a lack of hardware that causes the softness, it’s historical reasons. When DV was the new kid on the block and Macs were way less powerful than they are today, QuickTime Player decoded DV at half res to reduce the amount of processing required. Apple did this by adding a “High Quality” playback flag to the DV video track and disabling it by default when exporting a movie from FCP.

  • High Quality disabled = half res
  • High Quality enabled = full res

Most people freaked out when they saw their videos looking soft but weren’t aware this is purely a playback issue inside QuickTime Player and isn’t connected with the quality of the export. The DV file is full res, which explains why recompressing it to another format gives the same results as Animation codec.

The old “fix” was to enable the flag manually by opening Window > Movie Properties, or typing Command+J,selecting the Video Track, and checking the “High Quality” checkbox inside Visual Settings tab.

When Apple released QuickTime Player 7, they added a preference (QuickTime Player > Preferences > General > “Use high-quality video setting when available”). If this is enabled, then QuickTime Player will override the flag in the movie and always play DV movies at full res.

Larry continues: Thanks, Martin, for the update. The only point I want to add is that in most systems I see, this High-Quality default is turned off — which probably adds to the confusion. And thinking of preferences, Ben Balser wrote in with another that we need to pay attention to.

UPDATE - Dec. 20

Ben Balser, from the South Louisiana Final Cut Pro User Groups, added this:

To add to the discussion about QT Player’s video quality settings for playing back video, there’s also this preference folks should look for. I’ve found many of my User Group members complain about color shifts between the QT version and the FCP versions. Here’s how to fix it. By the way, I’m running QT Pro 7.5.5.

In QuickTime Player go to the “QuickTime Player” menu, to Preferences, in the General settings, at the very bottom of this window, make sure the last setting, “Enable Final Cut Studio color compatibility” is also checked off, as QT Player uses a different gama than FCP does.

Larry replies: Thanks, Ben and Martin, for these updates.

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Dec 15

Love when someone out there does all the hard work and all I have to do is write a little post and link to their work.  In this case it has to do with encoding your video for Youtube in their new 16×9 format and HD settings.  In this case, Brian Gary over at kenstone.net does the hard work and includes some handy Compressor presets as well.  Download, tweak, encode, upload and enjoy.

Encoding for YouTube Part 3…HD Strikes Back.

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Nov 30

Interesting interview in the 11/23 NYT Magazine.  The entire interview is definitely worth a read but the last 4 responses from the interviewees really says it all when it comes to where we are going with advertising.  I think this only bodes well for us at PostOp.

Bastholm: At my company, we’re starting to redefine ourselves from being an ad agency to being an entertainment and technology company. Because that’s basically what we do; we deliver branded entertainment of various sorts through a number of different technological channels. You used to have this monolithic structure where your output was 30-second spots that cost an increasing amount of money to make, and it cost more and more money to put them on TV. That massive money machine is probably going to go away, but I think the money spent on all these different channels, at the end of the day, will probably be equal to what used to be spent on TV spots.

Palmer: I’m not sure it all equals out. I think that for people in the marketing industry, it’s objectively more difficult to get the same results or make the same amount of money as you did before.

Bastholm: Trevor Edwards, Nike’s main marketing guy, had a great quote. He said, “Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.” That sums up digital pretty nicely.

Rasmussen: Clients are not saying, “Make us ads” or “Make us Web sites,” they’re saying, “Create interaction between our brand and our customers.” That’s our job now.

via The Screens Issue - Multiscreen Mad Men - Advertising in a Post-TV World - Interview - NYTimes.com

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Nov 26

Uploaded this HD version of the Intel - Touch of Genius.  Using the extension &fmt=22 at the end of the URL you get very good looking video.  Appears the new 16×9 player won’t embed however.  Click on this link to see the 16×9 version on YouTube.

[youtube=http://www.youtube.com/watch?v=-b1fpn7-c_U&fmt=22]

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Nov 26

Great thing about the blogworld is whenever you’re thinking about writing a post, chances are someone has already written about what you’re thinking, especially in this production/post-production world.

I was working on a HD project the other day  where I had 4 stock shots from Getty.  1 of the shots was SD so of course I was confronted with that issue of having to upconvert the SD shot to HD.  I tried every which way to do it.

1. Compressor

2. Magic Bullet Instant HD in Final Cut Pro

3.  Magic Bullet Instant HD in After Effects

4. Kona 3 Hardware.

Not having used Instant HD I had high hopes that this could be done in software.  While the process of using the plug-in isn’t very intuitive, it did give decent results but I noticed interlace issues in both Final Cut and After Effects.  With Instant HD you’re meant to work with progressive footage only and as the file I was upconverting was downloaded from Getty in the Photo JPEG codec, I assumed it was already de-interlaced.  Compressor was having the same issues as Instant HD.  It wasn’t a frame rate issue, the software conversion just couldn’t give me decent frame blending on the slight panning motion in the shot.  So last but not least was the Kona 3.  Since the shot was originally a download, I had to output the shot to Digital Betacam first then capture using the Kona 3 hardware upconversion.  I brought it in 2 ways, once with the image zoomed to fill the 16:9 frame and once with pillar bars left and right.  I ended up using the zoomed version and when edited into the final sequence, it played great with the other 3 HD shots.

So this all leads me to this… Shane Ross on Creative Cow goes into great depth about using the Kona 3 to do your upconversions for you.  Thanks Shane and now I know whenvever I’m given the challenge of upconverting SD to HD, I’ll always think of hardware first.  If you’re lucky enough to have a Kona 3 in your workflow Shane’s article is a must read for hardware upconversion.

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Nov 19

Handy little video tip from Tom Merritt over at CNET.  

As you may know, the record companies are forcing Apple to keep selling a majority of it’s music on iTunes with DRM while over at Amazon, you can buy digital downloads without any DRM.  Trying to work with DRMed music in a post world is very inconvenient.  Yes we have our ways of stripping the DRM off so we can use it our timelines but it’s a pain and time consuming.  One of the reasons iTunes is so popular for music downloads is because it’s a great place to search for music.  Amazon is a little more cumbersome to search.  So now thanks to a cool script from Advantageous mp3, search for your music in iTunes, run this script and you’ll be taken to the Amazon Music store where you can download and the DRM free music.  Great little tool and hopefully someday soon we can kiss DRM goodbye for good.  One last thing…requires Leopard 10.5 or higher.

advantagousmp3

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