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Dec 21

This post from Larry Jordan’s monthly newsletter explains why when viewing DV or DVCPro50 quicktimes the image looks so soft.  Seems there’s a setting in quicktime to display these codecs in high quality.  Mmmmm….interesting and I did not know that.

IMPROVING EXPORT QUALITY

Paolo Raho sent in a question I’ve been getting a lot recently:

I’m very familiar with all of your tutorials, and I know for the highest quality it is always recommended to export the sequence under the settings in which the footage was shot and captured. I was reading a couple of forums lately and they were discussing the idea of exporting a DV sequence as 8 or 10 bit uncompressed; a process that would yield a higher quality image, specifically for text and graphics. I wanted to get your opinion on this, whether there was any truth to it.

And one other question along the same lines, let’s say I have shot and captured in DVCPRO HD, and exported a sequence under the same settings, has my exported movie suffered any quality loss, or has it remained identical to the captured footage? That is to say, does exporting, even under the correct settings, result in an quality loss?

Larry replies:Paolo, Damon Jamal echoes your questions with his own:

Can you explain:

1) why when exporting using animation or prores the resulting quicktime movie looks better and

2) why that doesn’t matter?

Also you wrote to export as quicktime using current settings but if your sequence is set to prores (for example) then wouldn’t that result in what I wrote above in #1?

I’m just a little confused, so I would appreciate it if you can shed some light on this…

Larry continues: Here’s the basic problem. As Martin Baker describes in the Update below, on many systems DV is SAVED at high-quality, but not DISPLAYED at high-quality.

Here is an example. The image on the top is a portion of an exported DV clip displayed in QuickTime, the image on the bottom is the same portion using the Animation codec. Clearly, at this level, the Animation codec is FAR superior.

But, let’s run both of these through Compressor and check the compressed images. Now, the two variations look very, very similar. (Both of these sets of images were further compressed into JPEG from Photoshop using the Maximum quality setting. – so some additional quality loss has occured.)

Again, the difference is that DV requires a hardware chip for high-quality display in real-time. Compressor contains all the necessary algorithms to properly compress the image, but it can’t do so in real-time. For this reason, be sure to make your quality decisions after a file goes thru compression, and not before.

So, to answer your questions more specifically:

1. Is it better to export as 8 or 10 bit uncompressed? My feeling is that if you are shooting DV, no. If you are working with 8-bit or 10-bit source material – yes. The problem is that DV does not display at high quality on a Mac monitor. For this reason, people assume that the video is poor quality. This is a display issue, not a video quality issue.

I’ve done a test where I export DV footage using the Animation codec – the highest quality SD codec on the Mac – and the DV codec. I compressed both and compared them. To the eye, the compressed versions were identical. The intermediate versions looked significantly different – DV looked far poorer than the Animation codec. But after compression they looked the same.

2. Does DVCPRO HD change? Well, that depends. If you are adding effects, transitions, or something requiring rendering, then, yes, the video is being altered from its original state. On the other hand, that’s why you applied the filter in the first place. As to whether that’s a quality “loss” that depends on the filter you added – I would suggest that a color correction filter, properly applied, will make the clip look better.

If you are simply putting the video to the timeline and not adding effects what you get out is the same as what went in.

UPDATE – Dec. 18

Martin Baker, from Digital Heaven, wanted to clarify this a bit more, so he wrote:

It’s not a lack of hardware that causes the softness, it’s historical reasons. When DV was the new kid on the block and Macs were way less powerful than they are today, QuickTime Player decoded DV at half res to reduce the amount of processing required. Apple did this by adding a “High Quality” playback flag to the DV video track and disabling it by default when exporting a movie from FCP.

  • High Quality disabled = half res
  • High Quality enabled = full res

Most people freaked out when they saw their videos looking soft but weren’t aware this is purely a playback issue inside QuickTime Player and isn’t connected with the quality of the export. The DV file is full res, which explains why recompressing it to another format gives the same results as Animation codec.

The old “fix” was to enable the flag manually by opening Window > Movie Properties, or typing Command+J,selecting the Video Track, and checking the “High Quality” checkbox inside Visual Settings tab.

When Apple released QuickTime Player 7, they added a preference (QuickTime Player > Preferences > General > “Use high-quality video setting when available”). If this is enabled, then QuickTime Player will override the flag in the movie and always play DV movies at full res.

Larry continues: Thanks, Martin, for the update. The only point I want to add is that in most systems I see, this High-Quality default is turned off — which probably adds to the confusion. And thinking of preferences, Ben Balser wrote in with another that we need to pay attention to.

UPDATE – Dec. 20

Ben Balser, from the South Louisiana Final Cut Pro User Groups, added this:

To add to the discussion about QT Player’s video quality settings for playing back video, there’s also this preference folks should look for. I’ve found many of my User Group members complain about color shifts between the QT version and the FCP versions. Here’s how to fix it. By the way, I’m running QT Pro 7.5.5.

In QuickTime Player go to the “QuickTime Player” menu, to Preferences, in the General settings, at the very bottom of this window, make sure the last setting, “Enable Final Cut Studio color compatibility” is also checked off, as QT Player uses a different gama than FCP does.

Larry replies: Thanks, Ben and Martin, for these updates.

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Nov 30

Interesting interview in the 11/23 NYT Magazine.  The entire interview is definitely worth a read but the last 4 responses from the interviewees really says it all when it comes to where we are going with advertising.  I think this only bodes well for us at PostOp.

Bastholm: At my company, we’re starting to redefine ourselves from being an ad agency to being an entertainment and technology company. Because that’s basically what we do; we deliver branded entertainment of various sorts through a number of different technological channels. You used to have this monolithic structure where your output was 30-second spots that cost an increasing amount of money to make, and it cost more and more money to put them on TV. That massive money machine is probably going to go away, but I think the money spent on all these different channels, at the end of the day, will probably be equal to what used to be spent on TV spots.

Palmer: I’m not sure it all equals out. I think that for people in the marketing industry, it’s objectively more difficult to get the same results or make the same amount of money as you did before.

Bastholm: Trevor Edwards, Nike’s main marketing guy, had a great quote. He said, “Nike’s not in the business of keeping media companies alive, we’re in the business of connecting with consumers.” That sums up digital pretty nicely.

Rasmussen: Clients are not saying, “Make us ads” or “Make us Web sites,” they’re saying, “Create interaction between our brand and our customers.” That’s our job now.

via The Screens Issue – Multiscreen Mad Men – Advertising in a Post-TV World – Interview – NYTimes.com

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Nov 26

Uploaded this HD version of the Intel – Touch of Genius.  Using the extension &fmt=22 at the end of the URL you get very good looking video.  Appears the new 16×9 player won’t embed however.  Click on this link to see the 16×9 version on YouTube.

[youtube=http://www.youtube.com/watch?v=-b1fpn7-c_U&fmt=22]

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Oct 16

Not the fields full of grass but the other kind, as in 60 of them per second.

All About Video Fields – Lurkers Guide – lurkertech.com

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Oct 03

It was just a week and a half ago I lauded VisualHub for it being the one piece of conversion software able to handle some asf files I had to convert.  Well, looks like I might need to find another resource….

“..After much soul-searching (it’s not you, it’s me), for personal reasons, Techspansion is closing its virtual doors.:
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Sep 27

I don’t know about you but for me, audio is somewhat of a mystery.  So when it comes to playing with audio filters in Final Cut Pro, I look at them, scratch my head and through trial and error end up abandoning any attempt at fixing the problem and pass off to our audio mixer.  Now, thanks to the fine folks at Digital Rebellion, home of Aspect Ratio Calculator and many other great tools, there’s a great review and explanation of each audio plug-in.  Take a look by clicking on the link below.

Final Cut Pro Audio Filter Guide Part 1 – Digital Rebellion Blog.

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Sep 22

The other day I was handed a bunch of ASF files.  Knowing I would have to convert these to quicktimes for editing in FCP, I went on a long painful journey to find out how to convert them.  Of course the first thing I tried was playing them in Quicktime.  Audio played but the video was very scrambled.

I then tried our tried and true MPEG Streamclip knowing that almost everything plays in MPEG Streamclip but I got the same results as with Quicktime.  What to do. VLC played the files but not in sync and I’m still not certain how to convert/stream out of VLC.  What is an ASF file anyway?  According to Wikipedia ASF stands for Advanced Systems Format and it’s a Microsoft proprietary digital media container specifically meant for streaming media.  Okay…so I thought I could probably plays these files on a PC so I fired up my copy of  Windows using VMWare Fusion on my MacBook Pro.  The files played fine of course and I looked for free software downloads that would help me to convert these files to any format I could play.  Well of course I didn’t have enough room on my Windows partition to convert any files so I decided to dig around the forums a little more and that’s when I came upon a posting on the Apple forums recommending VisualHub.  I already had a copy of VisualHub but never purchased it so I’m restricted to converting the first 30 seconds of any clip.  So I load in an ASF file and set it to convert to a DV for for use in Final Cut Pro and voila!  Now why VisualHub can  play these files and not quicktime I don’t understand.  I had always thought of VisualHub as more of a consumer software program great for converting you files to formats to play on your iPod, iPhone or PSP or something.  Well now I new found respect for this little app and will make it a part of my arsenal for tackling tricky file conversions.  You should too!  It’s only $23.32 to enable full functionality and if you have to use it once I think it’s worth it.

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Sep 08

FCP Rescue is an indispensable tool I’ve been using for years and I recommend for anyone using Final Cut Pro.  It makes the task of trashing and restoring your preferences easy and painless.  There are versions for FCP 4, 5 & 6 and yes it’s FREE!  Of course like any freeware, if you use it, consider a donation to developer Anders Holck.

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Aug 27

Props to Don McAllister from Screencasts Online and his recent pick on MacBreak Weekly for this great software pick.  Create a 3D timeline for any period of time you can think of.  Your child, your family or any part of history.  

Bee Docs’ Timeline – Timeline Software for Mac OS X.

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Aug 26

Here’s a great tutorial from Macworld on PAL and NTSC conversions in Final Cut Studio using Compressor and Cinema Tools.  I’m going to try these methods tomorrow.  I saw pretty good results just letting Final Cut Pro do the conversion but it wasn’t perfect.  Will post my results once I’ve had the chance to try it.

Macworld | Send video abroad

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